Social media is such a key part of marketing and awareness raising for many organisations, including community legal centres. But how do you know if you’re hitting the mark?
In this webinar, Anastasia Symons, Brand & Communications Manager for R U OK? talks us through the elements of her ‘social media playbook’, including:
- Defining your purpose on social media
- Knowing your audience
- Creating content pillars that connect to your organisation’s objectives.
Anastasia also discusses how to plan to build an engaged and active community on your social media channels using community management. This is an essential area as strong moderation guidelines can help minimise workloads for people responsible for social media and protect the organisation.
About the presenter: Anastasia Symons is the Brand & Communications Manager for R U OK? one of Australia’s leading health promotion campaigns, where she empowers people to support those who may be struggling with life. Anastasia currently manages a social media audience of over 700,000 and her work has been recognised at the Social Media Marketing Awards. Anastasia has over ten years’ experience working across social change organisations and is a passionate storyteller.
This webinar is part of Community Legal Centres Queensland’s Digital Capacity Building Series – find out more on our Digital Strategy page.