Presented by Catherine Brooks, chief executive officer, Equitable Philanthropy
Artificial intelligence is no longer a future concept for fundraising – it’s here, and it’s changing how charities engage donors, analyse data, and design campaigns. While AI offers enormous opportunities to personalise engagement, increase efficiency, and boost revenue, it also brings new ethical, legal, and governance challenges that can’t be ignored.
In this webinar, we’ll explore:
- How AI is reshaping the fundraising landscape – from predictive donor analytics to generative content creation
- The benefits and risks of AI adoption, including privacy, bias, and governance considerations
- Practical examples and tools NFPs can use now to streamline donor engagement and optimise campaigns
- How to develop an AI fundraising policy to ensure responsible, transparent, and ethical use of emerging technologies
- What funders are saying about AI, and how to align your approach to maintain trust and credibility.
Whether you’re experimenting with AI tools or just beginning to explore their potential, this session will help you navigate the tech transformation with confidence, responsibility, and impact.