In the ever-evolving landscape of Australian community organisations, understanding and mastering government engagement is an essential skill for community directors. Join teh Insitute of Community Directors Australia on March 19, for an insightful webinar presented by Tanck co-founder and Executive Director Angus Crowther and Tanck Senior Associate, Rory Parker, who will share invaluable strategies for effective advocacy.
Key Takeaways:
1. The Five Key Stakeholder Groups: Learn to navigate the complex structures of government by identifying and engaging with crucial stakeholders, including The Executive, MPs, Departments, Central Agencies, and Political Parties. Tailor your approach to resonate with their values and interests.
2. WIFM (What’s In It For Me?): Explore perspective-taking to enhance your advocacy. Delve into the priorities of political stakeholders, align your objectives with theirs, and establish common ground to gain support.
3. KISS (Keep it Super Simple): Discover the art of brevity in communication. Craft impactful messages that resonate, considering that letters to Ministers are often seen by numerous individuals. Simplify complex ideas and ensure your message is clear, concise, and influential.
4. Electorate and Postcodes: Understand the power of local influence. Speak the language of MPs by presenting data specific to their electorates—highlight the impact of your organisation on local communities to capture their attention and support.
5. Embedding and Monitoring Engagement Strategy: Go beyond mere strategy creation. Explore the importance of actively monitoring and embedding your government engagement plan into your organisational framework. Keep a proactive eye on potential threats and opportunities in the political landscape.
6. Advocacy Fundamentals for 2024: Brace yourself for a politically charged year with upcoming elections and budgetary shifts. Gain insights into positioning your community organisation to leverage these opportunities and navigate the dynamic political climate.
Event Details